The Powerhouse, Scaled

Expanding a brand language requires more than just scaling up. With the Smart Sense, we took the sculptural VBL established by the Ultra and adapted it for a full-sized countertop powerhouse. By leveraging hard creases and intentional splits inspired by automotive design, we maintained a clean, sophisticated form that still feels exceptionally rugged and solid.

A primary focus was the tactile user interface. We developed a custom dot-matrix display and simplified physical buttons housed beneath a seamless TPU lens. This allows the UI to glow to life during a cycle and fade away when inactive, providing a high-end feel at a competitive price point. The final execution balances this "smart auto cycle" technology with thoughtful touchpoints, creating a 1400W experience that is as sophisticated as it is powerful.